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YouTube to uncertainty in the Webcast: The future
YouTube to uncertainty in the Webcast: The future
Google has a lot of commercial Youtube looking the whereabouts, but very few Acer Aspire 4710 Battery successful Cases. Their latest attempt is to broadcast sports events. Although not much, but earn Money. So they began to prepare a larger movement.
Indian Cricket Premier League (Indian Premier League) is not a world famous sporting events, after all to understand, also, the rules of the sport, not really too much. The league has had 20 clubs in this year's event straight, eye-catching end to the new Division Championship and, as always, behind the scandal, there are Youtube-intervention – particularly in this last season, 60 games a cricket match Youtube around the world made live.
Since the acquisition by Google, Youtube has been looking for a new direction. Empty lots of funny home videos, and weather the crisis in movie and television clips copyright Youtube, although with more users and number of clicks, Hulu is this line clear down the video site was only a matter of time. Live Cricket League was a successful attempt. Now some people have even begun to worry over the future of live television.
Of course This attempt is successful. YouTube Channel IPL received more than 50 million hits, than the expected 25% of Google, more encouraging is that 40% of requests from outside India. Google in India signed seven separate display, among them Coca-Cola in the United States has found a sponsor, although not in the United States, the game site live, but to see 15 minutes after the game.
After the success of the water tests, Google can be done immediately to find a new live project. New York Times said, "it was enough to shake a sports broadcast industry, the existing plan. Well, the main obstacle to change is the bandwidth and the Sports leagues and broadcast agencies to achieve long interests. This institution is now televised live on ESPN its website a series of games, and this is usually because the playing time of the conflict can not be transmitted live on television.
In collaboration with the Indian Premier League cricket before, Youtube of the most successful Experience of a live U2 concert last year, but that was a pure momentum and technical analysis, Google has received not a penny.
Advantages and disadvantages
Online home to more freedom than live TV – Handheld devices at all times, title = "Asus EEE PC Battery> Asus EEE PC Battery everywhere people can Games live, even a small cell in the office courtyard, more by the interactive nature of this live, the game will have a chat window on the Video page. Google in India is extremely bullish on Youtube, a responsible officer in the new direction, he said, Google is all over the world in search of other performances and competitions, has Indian Cricket League success convinced a lot of professional sports leagues. The success of commercial operations, let Google have more capital to negotiate with them.
But People never stopped buying behavior to a TV, this invention in the history of our civilization, to build a deep-seated position. Nielsen data, TV sales in 2009 over the previous year, and each purchase of TV people, no doubt, want to see something. TV's scariest aspect is that there is clearly an unconscious habit has become.
Australia, a market the company's founders Damian @ Sunmark said that under the influence of technology, sports fans is always a very unstable people, Big screen and small screen is not small to them the complaint. Professional sports leagues are thinking about to change, starting to cooperate with the new market channels.
Chinese users as an example. Engagement in the English Premier League transfer Tiansheng few years later, members of the public to the Premier League NBA, there are some people now they are used to seeing the game online. Tin Shing's rash decision-making process not only he has no money, but also to Sina, Tencent and other partner sites, and a large Number of copyright-free software and broadcast-site training for users. In a televised address football game, most people choose a clear, real-time (the Network broadcast with a lag) and the convenience of TV, but more cases have it enabled on the network, what games are those sites that they told also friends in real-time exchange of QQ and forums, leaving the eyes do not have to "box" too far.
But the webcast is also very obvious mistakes in the YouTube video below Cricket League fans scream, video quality is really bad, "you do not like to see a 3D movie glasses hair." Edition was developed with the been asked how live online traffic devour discussed is alarming in the last few days, AT & T have even begun to restrict the use of 3G version IPAD users they can not use the 3G data traffic is much higher than the signal to see mobile version of the video-IPAD video. When the user opens the related services, AT & T opens a window and ask, WIFI spot to watch these videos.
Stockholm, IEC, a media company built the Sports Director @ Horn said, the traditional not to underestimate the power of the broadcasters broadcast networks, they will try to include it in their own business. American League Baseball broadcast in mobile terminal has achieved great success. No traditional broadcast Chamber of Commerce of the network as its rival.
Profit Model
Google India's Cricket League of how much live in it? Detailed accounts and Dell Inspiron 9300 Battery contracts are not made public, but according to estimates, the right to buy out two years spent Webcast $ 10,000,000 and each advertiser will pay each year a million dollars. This business is losing money, the income effect can not be compared with the live television – Cricket League for television rights to 10 years to sell, the value of $ 1200000000th No matter such as live TV broadcast and rivalry, sports leagues do not give up the very mature conventional broadcast model, and the Viability of the program, the most important. Another view is that cricket does not belong in the global people's movement, Google's free lean gain if they successfully and are zooming in football and basketball this project, the profit growth breakthrough are presented.
How like the World Cup? Youtube probably already too late. The FIFA has already been sold worldwide network of broadcast rights, but many restrictions – Youku network to download all the World Cup games in South Africa this year and the official highlights such as additional programs, but all videos must be in the game after 90 minutes before the end of the on-line. CCTV network TV has the authority only to a live game, is bound by a rule with the TV rights of this agreement, benefits may not third parties of the exclusive network broadcast rights. I am afraid this year's World Cup can not in a flashpoint of the webcast will have been in an exclusive broadcast contracts appears behind the FIFA have consciously or unconsciously limit the threats to network-broadcast TV – Over the years, most of the fans used just the way football game.
Competitor
Playing live in spirit, the company's network is not just Youtube. In fact, signed by Microsoft last year on the Sky TV contract, which will be broadcast live sporting events in their Xbox Live. Xbox 360 players can Hupenghuanyou, voice chat while watch the football. Although the video-carrier television, but every single frame from the network, cable-TV signal not. to block the partnership for any reason, but not difficult see the relevant service providers to explore the heart.
In addition to traditional television video giant and beyond, and maybe a personal life. I have seen on several fields in the Justin.tv Arsenal in the Premier League. This site is part of the typical "User Content review" system, each registered user can use it to share their home television signal. transfer in Japan, more people on the technology used to the game. In the new game starts, they bought the first, and then play the opening panel, this time divided, the Internet has to wait a large number of spectators on the actual game images to be seen. The audience, some People interested in the game, but no time of mine and some are skeptical, to play what the quality of the game, hope to see whether the decision after consumption. More radical technology is Qik, you can photograph a mobile phone camera, images retain their mission in the world of service. Imagine Football Live: The larger the video window shows the variation of the traditional screen corner area in the "obligations of the members live Hold the camera so that the players see in more detail. You can Switch between different places to watch the TV cameras not shoot the corner. As the Video Game is the cable or Sky TV or HP Pavilion dv9000 Battery Youtube, it seems no less important.
Hard to say, Youtube or other means to really be able to be a threat to the TV broadcast. Watch live sports, the type and ways to develop further and to develop, it could YouTube grave a bowl from the broadcast industry, deprived of food. But sorry, I think that the future of Television, I'm afraid to say, it's just television.
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